Facebook is my favourite social medial tool for business marketing. It has only relatively recently come out of the closet, moving from being ‘just’ a social utility to becoming a powerful business marketing tool. And yet it’s greatest power is still its social aspect.

A paradoxon?

Not at all, but let me explain. Until relatively recently, I was a mere browser on the social media scene. I surfed around, as you do, checking out this and that. Then I came across a video on You Tube, ‘The Social Media Revolution’ (check it out).

Suddenly the penny dropped…

• Facebook is the second most frequented website in the world today (after Google).
• There are currently over 400 Mio active users on Facebook. This means, that if Facebook was a country, it would be the 3rd largest country on the planet (only dwarfed by China and India!).
• Facebook added 100 Mio of its over 400 Mio users in just 6 months (a TV ad that will take 13 years to reach 50 Mio people).
• I recently launched my first Facebook ad to attract new people to my business page. In just under a week, 442,852 saw my ad! That’s just short of half a Mio people.

Dazzling stats, or what? If you want to see some more mind boggling numbers, I suggest you might want to head over to www.facebook.com/press.php (click the ‘Statistics’ tab on the right hand side of the page); it’s an interesting experience!

Facebook has long ceased to be a ‘teen’ site, too. In fact, the fastest growing demographic on Facebook right now is women over the age of 45.

But I was talking about the ‘social’ aspect. Once my penny had dropped, I started to spend more time on Facebook. I created my business page and I started to be truly social, and participate in some conversations on other pages. The outcome was beyond what I’d ever thought possible.

In the virtual world of Facebook, I managed to make connections with people I could have never connected with in the ‘real world’. For example, one of Australia’s most prominent Copy writers agreed to be interviewed by me (that interview is now part of our membership program).

And that’s just the tip of the iceberg…

Over the next few weeks I’ll give you The Top 3 Reasons to market your business on Facebook!

Reason number 1: Facebook is Viral

Viral??? That doesn’t sound too good. Well, it is, when your business is the ‘virus’ (so to speak)! The viral aspect of Facebook is what makes it so incredibly powerful. But more on this next time!

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