Building a website can be incredibly cheap, quick and easy these days. Off late, every smart web site designer seems to offer free web site templates. There’s Joomla, Mambo, Yola, Wix…just to mention a few.
So many options…but how do you find the best one?
WordPress has been around since 2003, and they have steadily built their base of followers. Lately, there has been a major surge in the amount of Small Businesses who use WordPress templates (themes or skins) for their Websites. One good reason for this is that Matt Cutts (the head of the Google spam team) actually recommended WordPress at the World Internet Summit.
If it’s good enough for Google, it’s good enough for me!
In fact, Matt uses the same WordPress theme on his Blog as we do – ‘Thesis’ (and we’ll talk about that in an upcoming blog)!
One of the top reasons why Google recommends WordPress is that it lends itself to adding fresh content. Google doesn’t like ‘stale’ sites that just sit there and get no updates. In fact, the more regularly you update your content, the better for your ranking in the search engines.
And that’s just the tip of the iceberg…
Apart from giving you a head start in terms of SEO, WordPress themes are cheap and easy to set up and maintain. There are plenty of free themes to choose from as well as themes that will cost you around $100. If you are serious about your online business this is one of the investments that I would recommend you make, because of the many invaluable extra features that come with some of the paid themes, in particular ‘Thesis’.
Using WordPress you are in full control of your website at all times. If you ever do need support, there are plenty of experts that can help should you require some changes that you can’t do yourself. And it’s cheap to do.
So if you are still looking for the most cost-effective way to get started online and a way that will give you a head-start in front of your competitors, you’ve just found it, because WordPress is it right now.
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Thanks for the article. I agree with you completely Kath. My website is being created in wordpress as we speak. I really love the flexibility and functionality of it all. I’ve also recommended a client take this road with her site, and she’s very excited about the potential.